Why These Young Creatives are Driven by Design | Inspire
Why These Young Creatives are Driven by Design
MercedesLove
MercedesLove

Why These Young Creatives are Driven by Design

From recycled aluminium to plywood, printed fabrics and steel, four Emerging Creatives experiment with materials to create an iconic key ring – exclusively for Mercedes-Benz.

They're part of an exclusive club of 40 young South African design visionaries, handpicked by the Design Indaba team for their unique style and unusual creations. A few of these talented Emerging Creatives answered our call for an exclusive key ring design to complement the latest Mercedes-Benz fob.

See their submissions below. 

Visual artist and entrepreneur Goodwill Mokoka(pictured above) is already known for the crazy-coloured toys he manufactures from recycled materials. His company, Taki Originals, was the first art-based outfit to win a local Google Startup award. For his submission, Goodwill chose a selection of printed fabric, plywood, plastic and chrome.

Interior designer Mpho Vackier is inspired by African patterns and graphics that she translates into contemporary urban pieces of furniture. Although she normally fashions furniture from steel and wood, her material of choice for the key ring design is sculpted recycled aluminium.

It's all about steel and pops of colour for fashion designer Tangeni Kambudu's submitted design. "Steel has a high tensile strength and is the ideal material for my key ring's elegant, muscular silhouette," he says. 

As the founder of Zeus Creatives, textile designer Zoe Groenewald creates a line of cosmetic purses, cushions and stationery bags. Drawing on the shape of a Mercedes-Benz grille, Zoe opted for textured charcoal leather with a stainless steel-plated coating and elegant white stitching to convey her perfect key ring.

* If you're going to Design Indaba this week, keep an eye out for graffiti artist Mars, who will be working his magic on the funky smart.



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